Having a niche for your blog is EXTREMELY important. 

When I first started blogging I was using Tumblr as my platform and some days I would write a journal entry type blog that was very personal and then other days I would post a video of me making a juice. 

My following was SUPER small at the time and I was mainly just doing it to vent and have a place to write BUT as I started realizing that I wanted to grow my audience, I started feeling less confident about what I was writing. 

I wanted to write about personal things, I wanted to write recipes, and of course I wanted to talk about health tips and at home workouts. 

I started reading about how other bloggers started to grow their audience and they ALL said the same thing. 



When someone goes to your blog they need to know what they’re going there for. Whether it’s interior design tips, gluten-free recipes, or how to create your own clothing brand, it needs to be consistent content that is constantly revolving around the same specific subject. 

Don’t worry, I’m sure you have a lot to talk about and YES, you WILL be able to start moving into other subjects but FIRST you need to focus on ONE thing. 

I started ONLY posting health tips. I felt like I could round up a LOT of content for this subject and it was definitely something that I loved talking about. 


You know how you get “lost in the rabbit hole” of people’s websites and instagrams? That’s the goal. Get the reader’s attention, and keep it!

Consistency and quality content of a niche topic will begin to grow your audience because your readers will begin to understand what you can provide for them and they will want to know MORE. 

Once you feel like you have really tackled that particular subject (I posted only about health tips for about 6 months, 4 times a week) then you can start to move into other subjects. 

Your audience now understands you and probably feels like they know you so they LIKE you. NOW they are interested in other things that you know. 

For example, if you are starting a blog about interior design and talk about ‘tips for renovating your first home’ for a few months, then you can have the option of posting something like ‘How I juggle my full time interior deign job with being a mom”. 

If you try to talk about all these different topics right off the bat then it’s much harder for people to really understand what your blog is about. 

If you need help just leave a comment below and let me know what you want your niche to be and we can find some topics for your to focus on!




  1. Hi Chelsey,
    I think I need to find a niche because I started a blog with my sister and she is creative and artistic and loves cooking and baking like me, and I am more into fitness and nutrition. I’m starting to teach fitness classes in the fall and I am also working towards becoming a full fledged personal trainer.

    I have been thinking a lot about posting fitness and health tips as well as workouts targeted towards female university and high school students since I am currently in university and have learned a lot since gaining the freshman 15 and changing my habits and mindset surrounding dieting vs consistent, healthy eating. Do you think this would be a good niche? And as you mentioned in your post, I have been posting a lot just about my life (workouts of the week, books I read, health tips, my vacation,,,,,etc), but maybe I should focus just on one thing for the next while to help people understand what I do and not confuse them. My ultimate passion is nutrition and working out without dieting and without starving yourself.

    I want to thank you again for your time, and I would be so grateful if you had time to check out my blog and let me know what you think. There is not alot of content posted yet, but it is a working progress ;P. The link is https://sistersfromscratch.org

    Have a great day,

    1. Hi Elise! That’s so exciting! Congrats on starting your blog – I definitely think it’s SO much better to stick to what you really want to talk about for the first few months of your blog so that people have a good idea of what you do!
      Your blog looks very cute though! Love the black and white and it’s great that you’re working on your email list!


      1. Hey thanks so much for replying and checking out my blog, it means a lot. Thanks for all the tips too! Have a great week!!

  2. Hey Chelsey,
    I’m in the process of getting my fashion blog up and running. I’m uneasy because I’m not at the desired weight that I want to be and don’t feel comfortable in my clothes to post pics of myself. In a few months, I plan to incorporate some healthy eating and workout tips because I have been working hard in the gym cardio classes. I’m also having a hard time trying to figure out what my first post should be about. Do I necessarily need to post pics of myself right now or should I wait until I’m ready to be photographed? Love love love your blog by the way!!!

    1. Hi Rachel!! That is SOOO exciting!! I think the best thing you can do is just start putting content out there because you’re never going to feel 100% ready. I think you can totally incorporate how you take care of your body into your fashion blog because both topics involve taking care of yourself and building up your confidence!

      And thank you so much girl! Let me know when yours is up!


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